Strategic collaboration strengthens local support and channel enablement across Canada

Xiamen, Fujian, June 12, 2026 — Yealink, a global leader in unified communications, collaboration, and workplace solutions, today announced a strategic distribution partnership with SFM, one of Canada's leading value-added distributors serving the audiovisual, unified communications, and media technology industries.

The partnership represents an important milestone in Yealink's continued investment in the Canadian market, expanding local availability, technical expertise, and channel support for Yealink's growing portfolio of intelligent collaboration solutions. Through SFM's established nationwide distribution network and deep industry knowledge, Canadian resellers, system integrators, and end customers will gain enhanced access to technologies designed to support the evolving needs of modern workplaces.

As organizations continue to embrace hybrid work, AI-powered collaboration, and workplace transformation initiatives, businesses require solutions that are scalable, reliable, and easy to deploy. Yealink's comprehensive portfolio addresses a wide range of deployment scenarios—from huddle spaces and meeting rooms to enterprise-wide collaboration environments and professional AV installations—helping organizations create more connected and productive workplace experiences.

"Canada remains a strategic growth market for Yealink, and we are committed to investing in strong channel partnerships that help our customers succeed," said Penny Zheng, VP of Americas Channel Sales at Yealink. "SFM has built an outstanding reputation within the Canadian AV and UC communities through their technical expertise, customer focus, and extensive partner network. Their deep understanding of the local market makes them an ideal partner as we continue expanding our presence across Canada. Together, we look forward to helping organizations build smarter, more collaborative, and future-ready workplaces."

The partnership reflects the complementary strengths of both organizations. Yealink brings industry-leading innovation in video conferencing, workplace collaboration, and AI-powered communication technologies, while SFM contributes decades of experience supporting channel partners through value-added distribution, technical enablement, and market development.

"We are excited to partner with Yealink and bring their innovative collaboration portfolio to customers across Canada," said Ghyslain Berger, Chief Executive Officer at SFM. "Organizations today are looking for solutions that simplify communication, improve productivity, and support flexible work environments. Yealink's commitment to innovation and product excellence aligns perfectly with our mission to help partners deliver exceptional technology experiences to their customers."

Effective immediately, SFM will distribute Yealink's full portfolio of collaboration and workplace solutions throughout Canada, including Microsoft Teams Rooms systems, Zoom Rooms solutions, MeetingBoard, MeetingBar, professional AV products, workspace management solutions, and audio devices. The partnership will also include joint go-to-market initiatives, partner enablement programs, technical training, demonstration resources, and business development support designed to accelerate growth and success across the Canadian channel ecosystem.

About Yealink

Yealink (300628.SZ) is a global leader in video conferencing, voice communications, and collaboration solutions, serving customers in more than 140 countries and regions. It ranks among the world’s top three video conferencing providers and leads the global SIP phone market (Source: Frost & Sullivan). As a technology pioneer in unified communications, Yealink advances innovation through sustained R&D commitment — 10% revenue for R&D investment annually and 55% of its workforce dedicated to R&D, including over 100 AI engineers. Yealink operates three Tier-1 laboratories and seven fully owned labs totaling 5,000 sqm. Guided by its core philosophy of Innovate for Trust, Yealink remains committed to delivering innovative, reliable, and future-ready communication solutions that empower businesses worldwide. For more information, visit www.yealink.com.

About SFM

SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information, visit sfm.ca.

About Midwich Group

Specialisation at scale.

Midwich Group is a network of businesses which partner with the world’s leading technology companies to accelerate their growth. Selling into over 50 countries from 23 global locations, the Group specialises in audiovisual technology - whether in state-of-the-art meeting rooms or on a festival main stage, our solutions help the world connect, communicate, or experience wow moments.

Taking technology further.

With services ranging from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups, the Group's ever-expanding offering is designed to add value and solve its partners' biggest challenges.

This has enabled the Group to maintain strong relationships with global manufacturers and a diverse customer base of over 21,000, including professional integrators, event production companies and IT resellers in sectors such as education, corporate, retail and live events.

Enabling tomorrow.

With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific and North America, the company is committed to being a responsible employer.

The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognises the importance of giving back – find out more about our sustainability activities here.

Help us go further, together.

Visit https://midwichgroupplc.com/careers/

Media Contact

North America Marketing Team
Email: marketing@yealink.com